Listing and claiming your business properly with Yellow Pages is another important step to improving your local search rankings. Yellow Pages is 1 of many secondary local search engines where you will need to list/claim and verify your business. The amount of traffic that your website or business receives from Yellow Pages will depend on your industry and city. However, having a verified listing with Yellow Pages should help improve your Google Places ranking.
In 1876 the world became a smaller place as a revolution in communication took place. Alexander Graham Bell registered the patent for the telephone changing communication and business operations forever. Shortly after, in 1878, the New Haven Telephone Company of Connecticut published and distributed the first phone directory. There where fifty subscribers total with each subscriber’s contact information neatly listed on a white card. The phone directories divided the listings into commercial and residential sections. It wasn’t until 40 years later, in 1909 that the first coupons appeared in a St. Louis directory.
Phone directories appeared in yellow for the first time in 1883. Know one knows for sure, but according to telephone lore, the printer ran out of white paper and substituted yellow instead of waiting for the next shipment of white paper. Many believed that reading print on a yellow background was easier on the eyes and the substitution became permanent. Yellow Pages were quickly accepted and soon after became the trademark of telephone companies and their services.