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Posts Tagged ‘Social Media’

“Social Media Experts” – Snake Oil Anyone?

Posted on: February 23rd, 2012 by Cody Baird 5 Comments

“Social Media Experts” – Snake Oil Anyone?

I had a conversion with a new client this week that has become more and more common.  Each conversation becomes more frustrating, upsetting, and basically sad.   This new client is paying $400 per month for a Social Media service for his dental practice.

“They do something with my Facebook page and my blog, submit some articles I think….?”  ”What do you think about that Cody?”

“Does your practice track which sources send you new patients?”

“Yes, my staff asks each new patient how they found us.”

“Have you seen new clients from your Facebook page/blog/articles/#$% or whatever you call this Social Service”

“I don’t know”

Social Media - Snake Oil Promotions

Wasted Resources on Social Media

I feel for small business owners that are struggling in this tuff economy.  It is frustrating to see “Social Media Experts” snake oil salesmen take advantage of trusting SMB’s by using fear tactics and hype to sell them a bulls@&t service that will never cost justify the time, effort, and expense.  False hope is created.  Time and resources are wasted.  A sour taste is left in the business owners mouth making it more difficult for them to recognize a value added marketing medium in the future.

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Small Business Guide to Social Media, Tools, & Analytics

Posted on: January 17th, 2012 by Cody Baird 11 Comments

Small Business Guide to Social Media, Tools, & Analytics

Facebook, Twitter, Linked-in, Google +, tweets, likes, shares, retweets, mentions,..??@?!!%    >: (   Is it hype?  Is our business social enough?  Does it matter?  Should we twitter, tweet…?&?   Am I saying it right?  Does our business have enough friends on Facebook?  Did you notice how many of my “friends” are really sexy?  Do I look popular?  No wait, that’s my personal account…  Do I care?  Does it matter if I don’t know 70% of them?

I already wear the “HR Hat”, “Customer Service Hat”, “Accounting & Payroll Hat”, “Marketing Hat”, “Sales Hat” and now you want me to wear the “Social Media Hat”.  Is this all bull$)!t or will it really help my small business make money?  Are you ready to stick a spoon in your eye yet?

Small Business Guide to Social Media

Communication & Relationships have Evolved

The landscape for small business has changed dramatically over the past 10 years.  Most notably, our communication and relationships have evolved.  Cell phones, the internet, and technology in general have opened the lines of communication, enabled sharing, increased transparency, and increased the speed and velocity of everything we do.

How does Social Media fit into my Business

Social media and content marketing (blog) can help to increase brand awareness.  The right strategy can allow you to reach out and engage with people who are interested or searching for your products or services.  Social media can act a barometer of customer interest and act as a customer care channel.

However it can be difficult to measure exactly what social media is doing for your business.  Like all other facets of your business, social media needs to prove its usefulness to a business, but where to begin?

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Online Brand Strategy that delivers.

Posted on: November 18th, 2011 by admin 2 Comments

Online Brand Strategy that delivers.  Guided by old school principals, we help our clients execute new school strategies that attract and retain loyal customers.  Our online marketing campaigns deliver traffic, customers, and a strong return on investment.

Online Brand Strategy, Search Marketing, Dental Marketing, SEO, Local Search, Social Media Marketing, Conversion Rate Optimization, Web Development, & Lead Generation.

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