Posts Tagged ‘Online Brand Strategy’

How to Get more Google Reviews & Fix the Bad Ones

Posted on: March 18th, 2012 by Cody Baird 4 Comments

How to Get more Google Reviews & Fix the Bad Ones

7 Reasons Why Reviews Matter for Small Business

1. People trust Reviews

According to a Neilsen study in 2009, 90% of consumers online trust recommendations from people they know. 70% of consumers online trust recommendations from people that they don’t know. According to the study a minimum of 6 reviews are required for the consumer to have trust.

24% of of Adults that say they have posted comments or reviews online about the product or services they buy.

2. Reviews effect Search Rankings

Search engines use reviews as a signal of trust and popularity. Reviews have a low to moderate impact on your business rankings in the search results. Reviews are Local Ranking Factor # 6 in David Mihms Local Ranking Factors 2011 Report.

3. Better Click Through Rates

Businesses 5 or more reviews stand out in the search results with the stars highlighted in yellow. The business with the most reviews will almost always be clicked on even if it is further down the page in the search results. Think about it, aren’t you going to at least check out (or click through to the website) the business with the most reviews. How about the business with twice as many reviews as anyone else on the page.

4. Better Conversion Rates

Getting the visitor to your Google Places page or website is only half the battle. Website traffic without sales is pointless and a waste of resources if they don’t dial your number or visit the business. People don’t care what you say about your business. They care what others say about your business. More reviews will usually turn into more visitors converting to leads and customers.

5. Reviews aren’t Going Away

Reviews will go away when the internet goes away – never. Implementing a process to collect reviews and deal with negative reviews is a reality for ALL businesses. What are you waiting for….?

6. Businesses with the Most Reviews are Winning

Dentist, Doctors, Lawyers, Plumbers, HVAC contractors, Rehab Centers, Hotels, Restaurants, Yoga Centers etc. all win when they have more reviews than their competitors.

7. A Good Review Strategy will make your Business Better

Businesses that implement a solid review strategy and commit to it will become a better business. You will get better feedback. You will find out what your doing great and what needs improvement. You will connect with your customers and community on a deeper more meaningful level.

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Audience + Significance = Opportunity

Posted on: February 6th, 2012 by Cody Baird No Comments

Audience + Significance = Opportunity

The Internet Marketing Lifecycle

By Conversation Marketing

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Small Business Guide to Social Media, Tools, & Analytics

Posted on: January 17th, 2012 by Cody Baird 11 Comments

Small Business Guide to Social Media, Tools, & Analytics

Facebook, Twitter, Linked-in, Google +, tweets, likes, shares, retweets, mentions,..??@?!!% >: ( Is it hype? Is our business social enough? Does it matter? Should we twitter, tweet…?&? Am I saying it right? Does our business have enough friends on Facebook? Did you notice how many of my “friends” are really sexy? Do I look popular? No wait, that’s my personal account… Do I care? Does it matter if I don’t know 70% of them?

I already wear the “HR Hat”, “Customer Service Hat”, “Accounting & Payroll Hat”, “Marketing Hat”, “Sales Hat” and now you want me to wear the “Social Media Hat”. Is this all bull$)!t or will it really help my small business make money? Are you ready to stick a spoon in your eye yet?

Communication & Relationships have Evolved

The landscape for small business has changed dramatically over the past 10 years. Most notably, our communication and relationships have evolved. Cell phones, the internet, and technology in general have opened the lines of communication, enabled sharing, increased transparency, and increased the speed and velocity of everything we do.

How does Social Media fit into my Business

Social media and content marketing (blog) can help to increase brand awareness. The right strategy can allow you to reach out and engage with people who are interested or searching for your products or services. Social media can act a barometer of customer interest and act as a customer care channel.

However it can be difficult to measure exactly what social media is doing for your business. Like all other facets of your business, social media needs to prove its usefulness to a business, but where to begin?

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How to Review a Business on Google

Posted on: January 3rd, 2012 by Cody Baird 1 Comment

How to Review a Business on Google

(My clients have a similar double sided PDF document to this post at the front desk or counter. They will give this PDF to customers that are new to the review process as a reference or guide. We have created similar PDF’s for Yelp, CitySearch etc…)

Google reviews are like traditional testimonials about a business. According to a Neilsen study in 2009, 90% of consumers online trust recommendations from people they know. 70% of consumers online trust recommendations from people that they don’t know.

Thanks for taking the time to review our business. Good, bad or neutral reviews are welcome. We have found that Customer Reviews are very helpful in keeping our business thriving. Your reviews and feedback help us to continue providing excellent services.

You must be a Gmail user or set up a Gmail Account to leave a review about a business on Google Places.

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10 Commandments of Local Search

Posted on: December 31st, 2011 by Cody Baird 16 Comments

10 Commandments of Local Search

& the LSO Prophets

Why does one business rank higher than another in Google search results & how can you improve search rankings? This is the million dollar question for thousands of small business owners in all types of industries. Knowing the answer to Local Ranking Factors and being able to execute a plan to improve rankings can be worth hundreds of thousands of dollars each year for a small business.

In this article you will learn:

Why Local Search is so Important
Understanding Google’s Local Search Algorithm
Organic, Local, & Blended Search Results
The Prophets of Local Search
The 10 Commandments of Local Search
Understanding the Local Search Commandments

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Mental Chemistry

Posted on: December 14th, 2011 by Cody Baird 8 Comments

Mental Chemistry and How it Works for Us or Against Us

The world would like us to believe in luck, chance, fate, accidents and mishaps, that we do not control our destiny. That some men are destined for greatness while others mediocrity or poverty. This line of thinking represents the largest, most damaging lie shared among the human race.

The same laws, order and consistency that hold the sun, moon, and stars in their respective positions with perfect harmony governs thought and mind. The heights of achievement by one man can invariably be achieved by any and all other men that will follow the same thought process.

How Mental Chemistry works

Charles Haanel teaches us, ”Mental Chemistry is the science which treats of the changes which material conditions undergo through the operations of the mind, verified by exact observation and correct thinking.

As the transformations which are brought about in applied chemistry are the results of the orderly combination of materials, it follows that mental chemistry brings about results in a like manner. (more…)

2 Classes of People and Building a Brand

Posted on: November 29th, 2011 by Cody Baird 2 Comments

Leaders & Followers and the chief difference between them

Generally speaking there are two classes of people in the world. These two classes are leaders and followers. These two classes are very unevenly divided with 95% of the population of the world being followers and the other 5% being leaders.

The chief difference between these two groups is that one has organized themselves and learned how to organize those around them, while the other group is unorganized individually or as a group.

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Online Brand Strategy that delivers.

Posted on: November 18th, 2011 by admin 2 Comments

Online Brand Strategy that delivers. Guided by old school principals, we help our clients execute new school strategies that attract and retain loyal customers. Our online marketing campaigns deliver traffic, customers, and a strong return on investment.

Online Brand Strategy, Search Marketing, Dental Marketing, SEO, Local Search, Social Media Marketing, Conversion Rate Optimization, Web Development, & Lead Generation.

Last updated by Cody Baird at November 26, 2011.

Milkmen Blog

Posts Tagged ‘Online Brand Strategy’