Cash Advance Online Cash Advance Online
I was doing some searches late last night. Pathetic, I know. I remember when Thursday Nights use to be like Friday. Ah, the good ole days. I digress. Anyways, Google obviously did a major update. I can not seem to do a query that generates traditional map results. I also saw blended 2 pacs, 4 pacs, and 9 pacs? Huh?
The sound of a rooster crowing went off again at 5:30 this morning. Really, that’s my alarm. Funny, but it works. Rolled out of bed. Stumble downstairs. Start pot of coffee. Open Laptop. Start reading my RSS feeds.
I wrote a post a few weeks ago about how important it is as a inbound marketer and SEO to keep up on the latest trends. And more importantly to read/follow the right blogs. Doing so gives you a tremendous advantage over the competition.
Mike Ramsay at Nifty Marketing has been a leader in Local Search since the dawn of local search. My first read today was Mike’s latest article about Google + and Google launching Search, Plus Your World. Usually by this time of the morning (and a pot of coffee later) I have already blown through 10 + posts. But today I am sitting here thinking about all the recent changes with the Google search results, Google +, & Google Places.
Listing and claiming your business properly with Superpages.com is another important step to improving your local search rankings. Superpages.com is 1 of many secondary local search engines where you will need to list/claim and verify your business. The amount of traffic that your website or business receives from Superpages.com will depend on your industry and city. However, having a verified listing with Superpages.com should help improve your Google Places ranking.
Listing and claiming your business properly with Yellow Pages is another important step to improving your local search rankings. Yellow Pages is 1 of many secondary local search engines where you will need to list/claim and verify your business. The amount of traffic that your website or business receives from Yellow Pages will depend on your industry and city. However, having a verified listing with Yellow Pages should help improve your Google Places ranking.
Phone directories appeared in yellow for the first time in 1883. Know one knows for sure, but according to telephone lore, the printer ran out of white paper and substituted yellow instead of waiting for the next shipment of white paper. Many believed that reading print on a yellow background was easier on the eyes and the substitution became permanent. Yellow Pages were quickly accepted and soon after became the trademark of telephone companies and their services.
I write the milkmen blog for potential clients, current clients, do it yourself (DYI) business owners, for my interns, and new employees so that I only have to repeat myself a dozen times each day. : ) With that said, I read entirely different types of blogs daily that some readers may enjoy when looking for more advanced concepts & techniques.
Cyrus Shepherd inspired this post. There is no doubt that keeping up with the latest changes in SEO requires daily reading and often for hours at a time. With that being said you had better make sure that you are not reading SEO philosophy & strategy from last year, let alone strategies that are couple years old.
Following the right people & the right blogs will give you, your business, and your clients a dramatic edge over the competition. Digest the info in these blogs regularly, understand the principals behind the concepts, and you will be headed in the right direction with your online strategy.
The answers to all of your questions or SEO issues are out there if you know where to look. These blogs are listed in no particular order. Select the image for a link to the blog.
Why does one business rank higher than another in Google search results & how can you improve search rankings? This is the million dollar question for thousands of small business owners in all types of industries. Knowing the answer to Local Ranking Factors and being able to execute a plan to improve rankings can be worth hundreds of thousands of dollars each year for a small business.
Knowing your Google Places Store ID & Link Address will allow you to create links to your Google Places page. This will come in handy if you want to link to your Places page from your website. You may want to send customers to your Google Places page to leave reviews or to see coupons for the business.
Business listings or profiles with Foursquare, Superpages.com, or Best of the Web allow you to link to your Google Places page as well by entering your Google Places Store ID.
Not all citations are equal. When it comes to citations the local algorithm is factoring quality and quantity. The purpose of the algorithm calculating or weighing citations is to measure which businesses are more credible and/or trustworthy.
Name, address, and phone (NAP) need to be listed uniformly across all mediums. Mismatching information can cause trust issues and can negatively effect your search rankings for terms that generate local results. I will cover this in detail in The 10 Commandments of Local Search.
I like to do an inventory to find out where the business is already listed and to get a baseline at the beginning of a LSO project. It is very common for new business or new locations for a business to have a very limited number of citations. Businesses that are more seasoned will often have thousands of citations. Overtime a seasoned business will naturally acquire more citations because data aggregators, search engines, data providers, and many digital portals all sharing information and all using spiders to index data.
Listing and claiming your business properly with Foursquare is another important step to improving your local search rankings. Foursquare is 1 of many secondary local search engines where you will need to list/claim and verify your business. The amount of traffic that your website or business receives from Foursquare will depend on your industry. Dental Offices don’t usually see the same traffic as a restaurant for example. However, having a verified listing with Foursquare should help improve your Google Places ranking.
Last updated by at .
Follow Us!
stalking potential...