List & Claim your Business with Bing Local | Milkmen Blog

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Insiders Guide to Bing Local

Posted on: December 9th, 2011 by Cody Baird 7 Comments

Listing & Claiming your Business with Bing Local

Bing Logo Listing and claiming your business properly with Bing Local is another important step to improving your local search rankings.  Bing is 1 of the 3 major local search engines where you will need to list/claim and verify your business.  Bing usually drives 14% of your search traffic.  Even though Bing does not have the amount of traffic as Google.  Having a verified listing with Bing will help improve your Google Places ranking.

In this tutorial you will learn how to:

  • See if your business is listed with Bing Local.
  • Add and/or claim your listing.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings.

Step 1: Go to Bing Local Business Portal

Go to Bing Business Portal

Select “Get Started Now”

Listing Business Bing Local Step 1

 

Step 2: Find your Listing

Find your listing by entering your business information

Select “Search”

Listing Business Bing Local Step 2

 

Your business will be displayed if it is already listed with Bing.

Select “Claim”

Listing Business Bing Local Step 3

Step 4: Sign In

Select “Sign In”

Listing Business Bing Local Step 4a

Step 5: Enter Captcha

Enter captcha code

Select “Continue”
Bing Local Step 4b

Step 6: Sign up for MSN Live

Select “Sign Up”

Listing Business Bing Local Step 5

 

Step 7: Continue Sign up with TLD email

Select “Yes, use my email address”.  It is important that you create an account using a top level domain (TLD) email address for the business.  I will explain what that means and why in the next step.

Select “Continue”

Listing Business Bing Local Step 6

 

Step 8: Create credentials with TLD email address

Create an account using a top level domain (TLD) email address for the business.  If the business domain is sachsfamilydental.com then the email used to create this account should be something like “web@sachsfamilydental.com” for example.  This is going to create trust with Bing that this listing was created by someone legitimate within the company.  Do not use shadyemail245@yahoo.com for example.

Enter TLD email, password

Enter security question and answer

Listing Business Bing Local Step 7a

 

Enter captcha

Select “Continue”

Listing Business Bing Local Step 7b

The Email message sent page will be displayed

Listing Business Bing Local Step 8

 

Step 9: Validate email account

Go to the inbox of the email account

Select validation link

Listing Business Bing Local Step 9

 

Once email is verified you will be directed to the verification page

Listing Business Bing Local Step 10

 

Step 10: Return to Bing Business Portal

Return to Bing Business Portal

Select “Sign In Here”

Listing Business Bing Local Step 11

Step 11: Contact Information and Communication Preferences

Enter all contact information

Select preferences and agree to conditions

Select “Accept”

Listing Business Bing Local Step 12

 

Step 12: Add new Business Listing

Select “+ button”

Listing Business Bing Local Step 13

 

Step 13: Find you Listing

Enter Business information

Select “Search”

Listing Business Bing Local Step 14

Step 14: Claim your Listing

Your business listing will be displayed

Select “Claim”

If your business is not listed

Select “Add New Listing”

Listing Business Bing Local Step 15

 

Step 15: Enter Captcha

Enter the captcha code

Select “Continue”

Listing Business Bing Local Step 16

 

Step 16: Verify your Listing

Select”Verify”

Listing Business Bing Local Step 17

 

Step 17: Enter Business Details

Select the Details tab

Enter your Business Information

Select “Next”

Listing Business Bing Local Step 18

Step 18: Enter Profiles Details/Choose Categories

Select the Categories Button

Listing Business Bing Local Step 19

 

Select the categories for your business

Select “OK”

Select “Next”

Listing Business Bing Local Step 20

Step 19: Enter Mobile Site Details

Enter and review your mobile site details

Select “Next”

Listing Business Bing Local Step 21

 

Step 20: Upload Business Photos/Images

Upload your business Photos and Images

Select “Next”

Listing Business Bing Local Step 22

 

Step 21: Enter More Details

Enter the Additional details for your business

Select “Next”

Listing Business Bing Local Step 23

 

Step 22: Preview your Listing

Preview the way your listing will be displayed.  You can return to any section to make changes by selecting the tab that requires modification.

Select “Next”

Listing Business Bing Local Step 24

 

Step 23: Complete Phone Verification

Complete the verification process.  This is accomplished by phone or mail.  I recommend the phone verification.  Select “Verify” and the automated system will place a call to the company’s phone listed above.

You may also choose to have Bing mail you a pin number.  It will arrive in 2-4 weeks on a 5×8 postcard.  I do not recommend this option because it can easily be mistaken for junk mail and consequently tossed in the garbage.  It may also slow the improvement of your rankings because competitors with verified Bing listings will rank higher and take priority with Bing.

Select “Verify” to initiate the validation call and be prepared to answer an automated call that will be directed to the number listed in the company profile.  The automated system will give a pin number that will need to be entered by touch tone when you answer the call.

Listing Business Bing Local Step 25

 

This is how the pin will be displayed after selecting “Verify”

Listing Business Bing Local Step 26

 

Listing Business Bing Local Step 27Step 24: Listing Verified Page

Bam! Your listed and verified.

Bing Local Step 28

Step 25: Deleting Duplicate Listings

Stay tuned I will be updating this post with step by step for handling duplicates.

Related Posts

Insiders Guide to Google Places

Insiders Guide to Yahoo Local

How to List your Business with Infogroup

How to List  your Business with Localeze

How to List your Business with Acxiom

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About

In 2011, I founded milkmen.com, a firm specializing in local search marketing and local brand strategy. Local SEO, search marketing, SEO, conversion optimization, local brand development and messaging.

My role as President involves recruiting and managing our marketing and sales teams. Leading the product/strategic vision and evangelizing local search, local brand strategy, search marketing, and milkmen.com.

To relax I read on a variety of subjects, go golfing, hiking, running, & anything outdoors.

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7 Responses

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