Google + Google Places = Future
and my rants about my “Search plus World”
The sound of a rooster crowing went off again at 5:30 this morning. Really, that’s my alarm. Funny, but it works. Rolled out of bed. Stumble downstairs. Start pot of coffee. Open Laptop. Start reading my RSS feeds.
I wrote a post a few weeks ago about how important it is as a inbound marketer and SEO to keep up on the latest trends. And more importantly to read/follow the right blogs. Doing so gives you a tremendous advantage over the competition.
Mike Ramsay at Nifty Marketing has been a leader in Local Search since the dawn of local search. My first read today was Mike’s latest article about Google + and Google launching Search, Plus Your World. Usually by this time of the morning (and a pot of coffee later) I have already blown through 10 + posts. But today I am sitting here thinking about all the recent changes with the Google search results, Google +, & Google Places.
I am not getting much work done thinking about Mike’s post and the recent research/case study regarding Local Ranking Factors data that we are collecting for the top 50 cities in the US for 10 different verticals.
I could probably rant and moan all day about some of the things that Google does that piss me off, upset me, that aren’t fair, and that lack judgement. But in the end, the only constant is change itself. In today’s online world you must adapt or die.
Yesterday I received 5 more leads for dental offices and spent part of the day doing competitive analysis for those offices. At the end of my analysis 2 doctors are going to be cake walk clients and 3 are going to require serious work and most of that has to do with how far they are from the centroid. (total bull$@!t unfair Google, if you’re listening) But hey, I will fall back in line and make it work. And my clients will do the same because they know if they don’t rank on places it will cost them 10′s if not 100′s of thousands next year.
I’m not sure if this post achieved what it was suppose to, I think I might just be complaining about the centroid, or complaining about the recent changes in search results, “search plus” (that feels like Google minus), or complaining because I’m not sure how I should use G+ effectively. One more thing, then I’ll stop,
Hey Google, Cody here, um…when I do a search, it is because I’m “searching”, ie. looking for something that I don’t already know about. I don’t really need to know about, or for you to point out all my favorite marketers, bloggers, clients sites that I plus’ed, or friends and family in my stupid circles.
So, I’ll end on this note, read Mikes post. Then adapt or die.
Albert Einstein, “A question that sometimes drives me crazy: am I or are the others crazy?”
About Cody Baird
In 2011, I founded milkmen.com, a firm specializing in local search marketing and local brand strategy. Local SEO, search marketing, SEO, conversion optimization, local brand development and messaging.
My role as President involves recruiting and managing our marketing and sales teams. Leading the product/strategic vision and evangelizing local search, local brand strategy, search marketing, and milkmen.com.
To relax I read on a variety of subjects, go golfing, hiking, running, & anything outdoors.
