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Data Aggregators – Local Search Directory Monsters

Posted on: November 26th, 2011 by Cody Baird 8 Comments

What is a data aggregator?

How can they help improve my search rankings?

data aggregators


data aggregator is an organization involved in compiling business information (name, address, phone number, website, and product/service category) into a database.  These companies compile or “aggregate” information from various online and offline sources including phone records, public records, business registration, county records, tax records, bank records, chamber of commerce membership, and many other sources.

Who are the 3 local search directory aggregators?

The big 3 aggregators for local search directories are Infogroup, Localeze, and Acxiom.

How are my search rankings improved by listing my business with the big 3 aggregotors?

Business that are cited (name, address, phone) at certain websites in the local search echosystem are going to rank higher in the search engine results than those that aren’t with other factors being equal.  Some of these citations carry more weight with Google and validate that your business is part of the community.  Claimed citations with the big 3 help increase the degree of certainty the search engines have about your business’s contact information and the category of services/products that it offers.  Important citations sources include:

  • Data aggregtors.  Acxiom, Localeze, Infogroup
  • State business registration., etc.
  • Local Chamber of Commerce
  • Internet yellow pages (IYP).,, or etc.
  • Local Search Engines.  Google Places, Yahoo Local, and Bing Local.

Now you know that quality of citations are a key component for ranking algorithms.  You should also know that the quantity of citations for your business also matter in the ranking algorithms. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

The advantage of claiming your listing with the big 3 can be huge for small/local business because they share or provide information with hundreds of other digital portals.  So placing your NAP (name, address, phone) with these aggregators can eventually turn into hundreds of citations at many well-established and well-indexed portals.

Who do the big 3 share their data with?

Here is a short list of some portals that each aggreator shares information with courtesy of

• Google Places
• Yahoo Local
• Bing Local
• Twitter
• Facebook
• Best of the Web Local
• OpenList
• DexKnows
• Citysquares
• YellowBot
• Kudzu
• Matchbin, Inc
• Boulevards
• Praized
• Amazon

• Google Places
• Bing Local
• Yahoo Local
• Ask
• AOL Local
• Telenav
• Tellme
• Centerd

• Yelp
• Judy’s Book
• LocalMatters

Is your business listed with the monsters?  Is your business NAP (name, address, phone) listed correctly and catorgorized properly?  Are there duplicates of your business and how does that negatively impact your search rankings?  Check out these articles for step by step guides to list your business properly and correct/delete duplicate business information.

Step by step guide to list with Localeze.

Step by step guide to list with Infogroup.

Step by step guide to list with Acxiom.

See how your business is listed with Google and other top search engines.

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In 2011, I founded, a firm specializing in local search marketing and local brand strategy. Local SEO, search marketing, SEO, conversion optimization, local brand development and messaging.

My role as President involves recruiting and managing our marketing and sales teams. Leading the product/strategic vision and evangelizing local search, local brand strategy, search marketing, and

To relax I read on a variety of subjects, go golfing, hiking, running, & anything outdoors.

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8 Responses

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