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Archive for the ‘How to Guides’ Category

List & Claim Business with Superpages

Posted on: January 11th, 2012 by Cody Baird 1 Comment

List & Claim Business with Superpages.com

Superpages LogoListing and claiming your business properly with Superpages.com is another important step to improving your local search rankings.  Superpages.com is 1 of many secondary local search engines where you will need to list/claim and verify your business.  The amount of traffic that your website or business receives from Superpages.com will depend on your industry and city.  However, having a verified listing with Superpages.com should help improve your Google Places ranking.

In this tutorial you will learn how to:

  • See if your business is listed with Superpages.com.
  • Add and/or claim your lisitng.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings.

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List & Claim Business with Yellow Pages

Posted on: January 11th, 2012 by Cody Baird 6 Comments

List & Claim Business with Yellow Pages

Yellow Pages LogoListing and claiming your business properly with Yellow Pages is another important step to improving your local search rankings.  Yellow Pages is 1 of many secondary local search engines where you will need to list/claim and verify your business.  The amount of traffic that your website or business receives from Yellow Pages will depend on your industry and city.  However, having a verified listing with Yellow Pages should help improve your Google Places ranking.

In this tutorial you will learn how to:

  • See if your business is listed with Yellow Pages.
  • Add and/or claim your lisitng.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings.

(more…)

How to Review a Business on Google

Posted on: January 3rd, 2012 by Cody Baird 1 Comment

How to Review a Business on Google

(My clients have a similar double sided PDF document to this post at the front desk or counter.  They will give this PDF to customers that are new to the review process as a reference or guide.  We have created similar PDF’s for Yelp, CitySearch etc…)

Google reviews are like traditional testimonials about a business.  According to a Neilsen study in 2009, 90% of consumers online trust recommendations from people they know.  70% of consumers online trust recommendations from people that they don’t know.

Thanks for taking the time to review our business.  Good, bad or neutral reviews are welcome.  We have found that Customer Reviews are very helpful in keeping our business thriving.  Your reviews and feedback help us to continue providing excellent services.

You must be a Gmail user or set up a Gmail Account to leave a review about a business on Google Places.

How to Review a Business on Google Step .5

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10 Commandments of Local Search

Posted on: December 31st, 2011 by Cody Baird 16 Comments

10 Commandments of Local Search

& the LSO Prophets

Why does one business rank higher than another in Google search results & how can you improve search rankings?  This is the million dollar question for thousands of small business owners in all types of industries.  Knowing the answer to Local Ranking Factors and being able to execute a plan to improve rankings can be worth hundreds of thousands of dollars each year for a small business.

Local Search Commandments

 In this article you will learn:

  • Why Local Search is so Important
  • Understanding Google’s Local Search Algorithm
  • Organic, Local, & Blended Search Results
  • The Prophets of Local Search
  • The 10 Commandments of Local Search
  • Understanding the Local Search Commandments

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What is my Google Places Store ID & Link Address?

Posted on: December 21st, 2011 by Cody Baird 6 Comments

Finding your Google Places Store ID & Link Address

Knowing your Google Places Store ID & Link Address will allow you to create links to your Google Places page.  This will come in handy if you want to link to your Places page from your website.  You may want to send customers to your Google Places page to leave reviews or to see coupons for the business.

Business listings or profiles with Foursquare, Superpages.com, or Best of the Web allow you to link to your Google Places page as well by entering your Google Places Store ID.

Google Places

In this Tutorial you will learn how to:

  • Find your Google Places Store ID
  • Add the Store ID to to a link template to create a custom link for your Google Places page (more…)

Top 50 Citations Every SMB Should Have

Posted on: December 19th, 2011 by Cody Baird 11 Comments

Top 50 Citations Every SMB Should Have

and then some

Top 50 Local Search Citations

Not all citations are equal.  When it comes to citations the  local algorithm is factoring quality and quantity.  The purpose of the algorithm calculating or weighing citations is to measure which businesses are more credible and/or trustworthy.

Name, address, and phone (NAP) need to be listed uniformly across all mediums.  Mismatching information can cause trust issues and can negatively effect your search rankings for terms that generate local results.  I will cover this in detail in The 10 Commandments of Local Search. 

I like to do an inventory to find out where the business is already listed and to get a baseline at the beginning of a LSO project.  It is very common for new business or new locations for a business to have a very limited number of citations.  Businesses that are more seasoned will often have thousands of citations.  Overtime a seasoned business will naturally acquire more citations because data aggregators, search engines, data providers, and many digital portals all sharing information and all using spiders to index data.

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Listing your Business with Foursquare

Posted on: December 15th, 2011 by Cody Baird 18 Comments

Listing & Claiming your Business with Foursquare

Listing and claiming your business properly with Foursquare is another important step to improving your local search rankings.  Foursquare is 1 of many secondary local search engines where you will need to list/claim and verify your business.  The amount of traffic that your website or business receives from Foursquare will depend on your industry.  Dental Offices don’t usually see the same traffic as a restaurant for example.  However, having a verified listing with Foursquare should help improve your Google Places ranking.

Foursquare Logo

 In this tutorial you will learn how to:

  • See if your business is listed with Foursquare.
  • Add and/or claim your venue.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings.

(more…)

Insiders Guide to Yahoo Local

Posted on: December 9th, 2011 by Cody Baird 6 Comments

Listing & Claiming your Business with Yahoo Local

Yahoo Local LogoListing and claiming your business properly with Yahoo Local is another important step to improving your local search rankings.  Yahoo is 1 of the 3 major local search engines where you will need to list/claim and verify your business.  Yahoo usually drives 16% of your search traffic.  Even though Yahoo does not send as much website traffic as Google.  Having a verified listing with Yahoo will help improve your Google Places ranking.

Complete your Yahoo Local profile after I complete my Google Places listing and you can avoid setting up a Yahoo account.

In this tutorial you will learn how to:

  • See if your business is listed with Yahoo Local.
  • Add and/or claim your listing.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings. (more…)

Insiders Guide to Bing Local

Posted on: December 9th, 2011 by Cody Baird 7 Comments

Listing & Claiming your Business with Bing Local

Bing Logo Listing and claiming your business properly with Bing Local is another important step to improving your local search rankings.  Bing is 1 of the 3 major local search engines where you will need to list/claim and verify your business.  Bing usually drives 14% of your search traffic.  Even though Bing does not have the amount of traffic as Google.  Having a verified listing with Bing will help improve your Google Places ranking.

In this tutorial you will learn how to:

  • See if your business is listed with Bing Local.
  • Add and/or claim your listing.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings. (more…)

Insiders Guide to Google Places

Posted on: December 9th, 2011 by Cody Baird 7 Comments

Listing & Claiming your Business with Google Places

Google Places Logo

 

Listing and claiming your business properly with Google Places is the most important step to improving your local search rankings.  Google is 1 of the 3 major local search engines where you will need to list/claim your business and usually drives 70% of your search traffic with Yahoo & Bing combining for the other 30%.

In this tutorial you will learn how to:

  • See if your business is listed in Google Places.
  • Add and/or claim your listing.
  • Update your NAP (name, address, phone).
  • Choose proper categories.
  • Add other business attributes.
  • Verify your listing.
  • Claim, verify, & remove duplicate listings. (more…)

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