“Social Media Experts” – Snake Oil Anyone?

I had a conversion with a new client this week that has become more and more common.  Each conversation becomes more frustrating, upsetting, and basically sad.   This new client is paying $400 per month for a Social Media service for his dental practice.

“They do something with my Facebook page and my blog, submit some articles I think….?”  ”What do you think about that Cody?”

“Does your practice track which sources send you new patients?”

“Yes, my staff asks each new patient how they found us.”

“Have you seen new clients from your Facebook page/blog/articles/#$% or whatever you call this Social Service”

“I don’t know”

Wasted Resources on Social Media

I feel for small business owners that are struggling in this tuff economy.  It is frustrating to see “Social Media Experts” snake oil salesmen take advantage of trusting SMB’s by using fear tactics and hype to sell them a bulls@&t service that will never cost justify the time, effort, and expense.  False hope is created.  Time and resources are wasted.  A sour taste is left in the business owners mouth making it more difficult for them to recognize a value added marketing medium in the future.

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