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I was doing some searches late last night. Pathetic, I know. I remember when Thursday Nights use to be like Friday. Ah, the good ole days. I digress. Anyways, Google obviously did a major update. I can not seem to do a query that generates traditional map results. I also saw blended 2 pacs, 4 pacs, and 9 pacs? Huh?
The sound of a rooster crowing went off again at 5:30 this morning. Really, that’s my alarm. Funny, but it works. Rolled out of bed. Stumble downstairs. Start pot of coffee. Open Laptop. Start reading my RSS feeds.
I wrote a post a few weeks ago about how important it is as a inbound marketer and SEO to keep up on the latest trends. And more importantly to read/follow the right blogs. Doing so gives you a tremendous advantage over the competition.
Mike Ramsay at Nifty Marketing has been a leader in Local Search since the dawn of local search. My first read today was Mike’s latest article about Google + and Google launching Search, Plus Your World. Usually by this time of the morning (and a pot of coffee later) I have already blown through 10 + posts. But today I am sitting here thinking about all the recent changes with the Google search results, Google +, & Google Places.
Listing and claiming your business properly with Superpages.com is another important step to improving your local search rankings. Superpages.com is 1 of many secondary local search engines where you will need to list/claim and verify your business. The amount of traffic that your website or business receives from Superpages.com will depend on your industry and city. However, having a verified listing with Superpages.com should help improve your Google Places ranking.
Listing and claiming your business properly with Yellow Pages is another important step to improving your local search rankings. Yellow Pages is 1 of many secondary local search engines where you will need to list/claim and verify your business. The amount of traffic that your website or business receives from Yellow Pages will depend on your industry and city. However, having a verified listing with Yellow Pages should help improve your Google Places ranking.
Phone directories appeared in yellow for the first time in 1883. Know one knows for sure, but according to telephone lore, the printer ran out of white paper and substituted yellow instead of waiting for the next shipment of white paper. Many believed that reading print on a yellow background was easier on the eyes and the substitution became permanent. Yellow Pages were quickly accepted and soon after became the trademark of telephone companies and their services.
I am an avid reader and recently purchased the book – “Out Think the Competition” by Kaihan Krippendorff. Kaihan uses Google as one of his examples to illustrate the point of out thinking the competition:
I write the milkmen blog for potential clients, current clients, do it yourself (DYI) business owners, for my interns, and new employees so that I only have to repeat myself a dozen times each day. : ) With that said, I read entirely different types of blogs daily that some readers may enjoy when looking for more advanced concepts & techniques.
Cyrus Shepherd inspired this post. There is no doubt that keeping up with the latest changes in SEO requires daily reading and often for hours at a time. With that being said you had better make sure that you are not reading SEO philosophy & strategy from last year, let alone strategies that are couple years old.
Following the right people & the right blogs will give you, your business, and your clients a dramatic edge over the competition. Digest the info in these blogs regularly, understand the principals behind the concepts, and you will be headed in the right direction with your online strategy.
The answers to all of your questions or SEO issues are out there if you know where to look. These blogs are listed in no particular order. Select the image for a link to the blog.
(My clients have a similar double sided PDF document to this post at the front desk or counter. They will give this PDF to customers that are new to the review process as a reference or guide. We have created similar PDF’s for Yelp, CitySearch etc…)
Google reviews are like traditional testimonials about a business. According to a Neilsen study in 2009, 90% of consumers online trust recommendations from people they know. 70% of consumers online trust recommendations from people that they don’t know.
Thanks for taking the time to review our business. Good, bad or neutral reviews are welcome. We have found that Customer Reviews are very helpful in keeping our business thriving. Your reviews and feedback help us to continue providing excellent services.
You must be a Gmail user or set up a Gmail Account to leave a review about a business on Google Places.
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