I was doing some searches late last night. Pathetic, I know. I remember when Thursday Nights use to be like Friday. Ah, the good ole days. I digress. Anyways, Google obviously did a major update. I can not seem to do a query that generates traditional map results. I also saw blended 2 pacs, 4 pacs, and 9 pacs? Huh?
“dentist” – Blended 4 Pac ?
“pizza” – Blended 7 Pac
“lawyer” – Blended 3 Pac
”orem lawyer” – Blended 7 Pac
“resturant in orem” 5 Pac?
9 pac – Wowser
So I found this one after reading Mike Blumenthals post today. Nice find Joseph Henson
2 pac – I really saw it
Ok, I know it was late last night, but I did see a 2 pac. Can’t find one now. I’ll add a pic when I track it down.
I have also seen a Sasquatch and a woman with 3 breasts (Total Recall).
Maps Listings below the fold now
What is interesting is that the maps results are below the fold now after pay per click ads and typically 3 or 4 organic listings. When the keyword is service related like “dentist” or “lawyer”, the organic listings will usually be the national association, as well as the Wikipedia page for the term. 1-800 Dentist and Lawyers.com are also loving this set up.
Electricians seem to fare a little better with the organic results (Wikipedia, Electrician Directories) below the maps results.
Bureau of Labor Statistics (BLS)
One of the top organic results for many of the service terms.
BLS – Electrician
Here we see the BLS directly after the maps results.
BLS – Lawyers
Here we see the BLS directly after the PPC results.
BLS – Dentist
Here we see the BLS further down the page in the organic results.
Results with no PPC are so sexy
Here we see a 3 Pac for “car wash”. The page looks so clean and sexy without PPC ads. WOW. I just starred at the page for a minute on this one. It was kind like being a kid, sneaking a peek on your buddies older sister after her shower, when you stayed over at his house.
Crazy, Crazy Stuff
I don’t know how to sum this up. Change, lots of changes. You have to run fast in this industry. ”Adapt or Die”, and “the only Constant is Change”. It will be interesting to see which changes stick.
Tags: Algorithm Update, Changes in search results, Google, Google Places, Local Search, Local Search Optimization