“Local SEO” Queries Now Generating Local Results
Maybe the Mayans were right about the end of the world after all. Google is finally displaying “Local SEO” and “Local Search Marketing” queries as a local result.
I began focusing on local search marketing, local SEO, and all things local in 2009. It has been interesting watching many search queries change from organic to local results over the past 3 years.
I did not think I would ever see what I did in the search results yesterday on New Years Eve. The following search queries are generating local results:
Let’s search for “local seo”
I guess Google doesn’t deem Milkmen.com as a local SEO firm. Dammit. Looks like the Guys at Online Image are winning here. Way to go Russ!
How about “local search”
Strike 2. Milkmen.com is not a trusted source for local search either.
And Then “local search marketing”
Hey O! And he hits it into left field. Yay, Google trusts Milkmen.com for “local search marketing”!
Last but not least, “local marketing”
Now we have a runner in scoring position.
Other Related Terms and Query Results
“local internet marketing” – local results
“seo” – organic local and national results
“search engine optimization” – organic national results
“local online marketing” – organic local and national results
“search marketing” - organic national results
“internet marketing” - organic national results
“online marketing” - organic national results
Future of Search and/or Predictions?
The World Wide Web is going LOCAL.
How to Get more Google Reviews & Fix the Bad Ones
7 Reasons Why Reviews Matter for Small Business
1. People trust Reviews
According to a Neilsen study in 2009, 90% of consumers online trust recommendations from people they know. 70% of consumers online trust recommendations from people that they don’t know. According to the study a minimum of 6 reviews are required for the consumer to have trust.
24% of of Adults that say they have posted comments or reviews online about the product or services they buy.
2. Reviews effect Search Rankings
Search engines use reviews as a signal of trust and popularity. Reviews have a low to moderate impact on your business rankings in the search results. Reviews are Local Ranking Factor # 6 in David Mihms Local Ranking Factors 2011 Report.
3. Better Click Through Rates
Businesses 5 or more reviews stand out in the search results with the stars highlighted in yellow. The business with the most reviews will almost always be clicked on even if it is further down the page in the search results. Think about it, aren’t you going to at least check out (or click through to the website) the business with the most reviews. How about the business with twice as many reviews as anyone else on the page.
4. Better Conversion Rates
Getting the visitor to your Google Places page or website is only half the battle. Website traffic without sales is pointless and a waste of resources if they don’t dial your number or visit the business. People don’t care what you say about your business. They care what others say about your business. More reviews will usually turn into more visitors converting to leads and customers.
5. Reviews aren’t Going Away
Reviews will go away when the internet goes away – never. Implementing a process to collect reviews and deal with negative reviews is a reality for ALL businesses. What are you waiting for….?
6. Businesses with the Most Reviews are Winning
Dentist, Doctors, Lawyers, Plumbers, HVAC contractors, Rehab Centers, Hotels, Restaurants, Yoga Centers etc. all win when they have more reviews than their competitors.
7. A Good Review Strategy will make your Business Better
Businesses that implement a solid review strategy and commit to it will become a better business. You will get better feedback. You will find out what your doing great and what needs improvement. You will connect with your customers and community on a deeper more meaningful level.
Tags: Best Practices for Customer Reviews
, business reviews
, business reviews on google
, customer reviews
, How to Get Google Review
, Online Brand Strategy
Why Mobile Matters for Small Business
Many small businesses are still trying to get their head wrapped around the company’s website, optimization, and all the other day to day operations. That explains why 9 out of 10 small businesses that I talk to still haven’t tackled developing a mobile website for their business. Millions more people are using mobile devices to get online every day. Is your business mobile site friendly?
Is your site Mobile? Your Customers are
Users expect their mobile experience to be as good as their desktop experience.
Tags: Bad Mobile Experience
, Local Marketing
, Mobile Apps
, Mobile Site
, Mobile Site Best Practices
, Mobile-Friendly Site
The REAL Ranking Factors for Local Search
Yesterday Google announced 40 search updates on its official Google Search Blog. 3 of the announcements were related to local searches so I thought I would discuss one of those changes in this post. I have personally noticed some of the effects of these changes for months now throughout various client accounts and research. Even though the announcement just happened, these changes have been taking place for quite some time now.
Improvements to ranking for local search results
“Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”
Google is implying here that rankings the Local Algorithm will be influenced more by the traditional organic algorithm. This shouldn’t come as a big surprise. The first signal of this would have been Google introducing the Blended Algorithm and Blending results back in 2010.
Since the introduction of blended results many Local SEO experts have questioned, speculated, blogged, discussed why some queries trigger Local results and others trigger Blended results. In some cities “dentist” triggers pure local results and other cities “dentist” triggers a blended result. Why? The most common speculation is that it is random, that Google was trying or testing the algorithms.
#1 Ranking Factor – Centroid
, Google Places
, Local Search Marketing
, Local Search Optimization
, Local SEO
, Natural Link Building
Best SEO Firm & Cowboy Astronaut Millionaires
At his high school reunion, Peter pretends to be a cowboy-astronaut-millionaire to impress his classmates, but the truth comes out when he meets Tom Brady. He subsequently gets drunk and has to make a run for the bathroom, knocking over everyone between him and the bathroom.
SEO Firms that are Cowboy Astronaut Millionaires
Almost daily I am introduced to another Cowboy Astronaut Millionaire SEO firm. Current clients will hear a new cleaver pitch. Or a prospective client tells me about their current SEO agency or one that they are considering. “Social Media Experts” aren’t the only Snake Oil Salesmen.
7 Tips when choosing an SEO Agency
Tags: Best SEO Agency
, Best SEO Firm
, Best SEO Firm Tips
, Choosing an SEO Company
, SEO Partner Tips
Link Building Blog that KICKS ASS
Point Blank SEO
I don’t come across new blogs very often that get me as excited as Point Blank SEO. Jon Cooper is 18 yrs old. You would never know that after reading his bullet proof posts about natural linking build tactics. He shows experience of a seasoned veteran. I look forward to his posts and I can only say that about a select few.
‘s Best Posts Some of his Best Posts
Tags: Link Building
, Natural Link Building
, Organic Link Building
The History of Milkmen
Life Before Milkmen
Before the industrialization of America milk and cream only traveled a short distance from the cow to the kitchen table. In a matter of a hundred years, from 1850 to 1950, people moved away from farms and cows. Industrialization changed dairying from women’s work at home into a mechanized industry.
, history of milkmen
, old school advertising