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“Local SEO” Queries Now Generating Local Results

Posted on: January 1st, 2013 by Cody Baird No Comments

 

“Local SEO” Queries are Finally – Local

 

Maybe the Mayans were right about the end of the world after all.  Google is finally displaying “Local SEO” and “Local Search Marketing” queries as a local result.

I began focusing on local search marketing, local SEO, and all things local in 2009. It has been interesting watching many search queries change from organic to local results over the past 3 years.

I did not think I would ever see what I did in the search results yesterday on New Years Eve. The following search queries are generating local results:

Let’s search for “local seo”

I guess Google doesn’t deem Milkmen.com as a local SEO firm.  Dammit.  Looks like the Guys at Online Image are winning here.  Way to go Russ!

local seo query

 

How about “local search”

Strike 2.  Milkmen.com is not a trusted source for local search either.

local search query

And Then “local search marketing”

Hey O!  And he hits it into left field.  Yay, Google trusts Milkmen.com for “local search marketing”!

local search marketing query

Last but not least, “local marketing”

Now we have a runner in scoring position.

local marketing query

Other Related Terms and Query Results

“local internet marketing” – local results

“seo” – organic local and national results

“search engine optimization” – organic national results

“local online marketing” – organic local and national results

“search marketing” - organic national results

“internet marketing” - organic national results

“online marketing” - organic national results

Future of Search and/or Predictions?

The World Wide Web is going LOCAL.

How to Get more Google Reviews & Fix the Bad Ones

Posted on: March 18th, 2012 by Cody Baird 4 Comments

How to Get more Google Reviews & Fix the Bad Ones

How to Get Google Reviews

7 Reasons Why Reviews Matter for Small Business

1. People trust Reviews

According to a Neilsen study in 2009, 90% of consumers online trust recommendations from people they know.  70% of consumers online trust recommendations from people that they don’t know.  According to the study a minimum of 6 reviews are required for the consumer to have trust.

24% of of Adults that say they have posted comments or reviews online about the product or services they buy.

2. Reviews effect Search Rankings

Search engines use reviews as a signal of trust and popularity.  Reviews have a low to moderate impact on your business rankings in the search results.  Reviews are Local Ranking Factor # 6 in David Mihms Local Ranking Factors 2011 Report.

3. Better Click Through Rates

Businesses 5 or more reviews stand out in the search results with the stars highlighted in yellow.  The business with the most reviews will almost always be clicked on even if it is further down the page  in the search results.  Think about it, aren’t you going to at least check out (or click through to the website) the business with the most reviews.  How about the business with twice as many reviews as anyone else on the page.

4. Better Conversion Rates

Getting the visitor to your Google Places page or website is only half the battle.  Website traffic without sales is pointless and a waste of resources if they don’t dial your number or visit the business.  People don’t care what you say about your business.  They care what others say about your business.  More reviews will usually turn into more visitors converting to leads and customers.

5.  Reviews aren’t Going Away

Reviews will go away when the internet goes away – never.  Implementing a process to collect reviews and deal with negative reviews is a reality for ALL businesses.  What are you waiting for….?

6. Businesses with the Most Reviews are Winning

Dentist, Doctors, Lawyers, Plumbers, HVAC contractors, Rehab Centers, Hotels, Restaurants, Yoga Centers etc. all win when they have more reviews than their competitors.

7. A Good Review Strategy will make your Business Better

Businesses that implement a solid review strategy and commit to it will become a better business.   You will get better feedback.  You will find out what your doing great and what needs improvement.  You will connect with your customers and community on a deeper more meaningful level.

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Why Mobile Matters for Small Business

Posted on: March 1st, 2012 by Cody Baird 1 Comment

Why Mobile Matters for Small Business

Many small businesses are still trying to get their head wrapped around the company’s website, optimization, and all the other day to day operations.  That explains why 9 out of 10 small businesses that I talk to still haven’t tackled developing a mobile website for their business.  Millions more people are using mobile devices to get online every day.  Is your business mobile site friendly?

Is your site Mobile?  Your Customers are

Why Mobile Matters

Users expect their mobile experience to be as good as their desktop experience.

Why Mobile Matters #2

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The REAL Ranking Factors for Local Search

Posted on: February 28th, 2012 by Cody Baird 3 Comments

Google Inside Search Update

The REAL Ranking Factor for Local Search

Yesterday Google  announced 40 search updates on its official Google Search Blog.  3 of the announcements were related to local searches so I thought I would discuss one of those changes in this post.  I have personally noticed some of the effects of these changes for months now throughout various client accounts and research.  Even though the announcement just happened, these changes have been taking place for quite some time now.

Improvements to ranking for local search results

“Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”

Google is implying here that rankings the Local Algorithm will be influenced more by the traditional organic algorithm.  This shouldn’t come as a big surprise.  The first signal of this would have been Google introducing the Blended Algorithm and Blending results back in 2010.

Since the introduction of blended results many Local SEO experts have questioned, speculated, blogged, discussed why some queries trigger Local results and others trigger Blended results.  In some cities “dentist” triggers pure local results and other cities “dentist” triggers a blended result.  Why? The most common speculation is that it is random, that Google was trying or testing the algorithms.

#1 Ranking Factor – Centroid

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Best SEO Firm & Cowboy Astronaut Millionaires

Posted on: February 26th, 2012 by Cody Baird 3 Comments

Anchor Text - cowboy-astronaut-millionaire

Best SEO Firm & Cowboy Astronaut Millionaires

At his high school reunion, Peter pretends to be a cowboy-astronaut-millionaire to impress his classmates, but the truth comes out when he meets Tom Brady.  He subsequently gets drunk and has to make a run for the bathroom, knocking over everyone between him and the bathroom.

SEO Firms that are Cowboy Astronaut Millionaires

Almost daily I am introduced to another Cowboy Astronaut Millionaire SEO firm.  Current clients will hear a new cleaver pitch.  Or a prospective client tells me about their current SEO agency or one that they are considering.  “Social Media Experts” aren’t the only Snake Oil Salesmen.

7 Tips when choosing an SEO Agency

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“Social Media Experts” – Snake Oil Anyone?

Posted on: February 23rd, 2012 by Cody Baird 5 Comments

“Social Media Experts” – Snake Oil Anyone?

I had a conversion with a new client this week that has become more and more common.  Each conversation becomes more frustrating, upsetting, and basically sad.   This new client is paying $400 per month for a Social Media service for his dental practice.

“They do something with my Facebook page and my blog, submit some articles I think….?”  ”What do you think about that Cody?”

“Does your practice track which sources send you new patients?”

“Yes, my staff asks each new patient how they found us.”

“Have you seen new clients from your Facebook page/blog/articles/#$% or whatever you call this Social Service”

“I don’t know”

Social Media - Snake Oil Promotions

Wasted Resources on Social Media

I feel for small business owners that are struggling in this tuff economy.  It is frustrating to see “Social Media Experts” snake oil salesmen take advantage of trusting SMB’s by using fear tactics and hype to sell them a bulls@&t service that will never cost justify the time, effort, and expense.  False hope is created.  Time and resources are wasted.  A sour taste is left in the business owners mouth making it more difficult for them to recognize a value added marketing medium in the future.

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Link Building Blog that KICKS ASS

Posted on: February 22nd, 2012 by Cody Baird 5 Comments

Link Building Blog that KICKS ASS

Point Blank SEO

I don’t come across new blogs very often that get me as excited as Point Blank SEO.  Jon Cooper is 18 yrs old.  You would never know that after reading his bullet proof posts about natural linking build tactics.  He shows experience of a seasoned veteran.  I look forward to his posts and I can only say that about a select few.

chuck-norris-fist

 

Jon‘s Best Posts Some of his Best Posts

Link Building Strategies – The Complete List

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The History of Milkmen

Posted on: February 7th, 2012 by Cody Baird 2 Comments

The History of Milkmen

Life Before Milkmen

Before the industrialization of America milk and cream only traveled a short distance from the cow to the kitchen table.  In a matter of a hundred years, from 1850 to 1950, people moved away from farms and cows.  Industrialization changed dairying from women’s work at home into a mechanized industry.

Milking a cow by hand

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Audience + Significance = Opportunity

Posted on: February 6th, 2012 by Cody Baird No Comments

Audience + Significance = Opportunity

The Internet Marketing Lifecycle

The internet marketing lifecycle: Significance + Audience
By Conversation Marketing

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Hiring Freelance Programmers – HTML, PHP, CSS, JAVASCRIPT, MYSQL

Posted on: January 31st, 2012 by Cody Baird No Comments

Hiring Freelance Programmers

HTML, PHP, CSS, JAVASCRIPT, MYSQL

sign-were-hiring

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