Why We Do It

Simply stated, there is a need for great online marketing that is also affordable. The truth is that most businesses don’t require a marketing budget that will harness the marketing experience of a successful Agency or Marketing VP. You’re just not big enough to get their attention. And chances are, you won’t get big unless you can get your hands on some great marketing along the way.

Virtually all businesses need:

Efficiency. Liberal amounts of effective marketing with conservative amounts of spending.
Results. The ability to measure everything and see tangible results.
Dexterity. Knowing the strategies that are available and when and how to use them.
Agility. The ability to adapt to changes in customers patterns for finding products & services.
Scalability. Up for growth; down for savings—sometimes within the same month.
Software & Technology. The ability to embrace the latest software and technology that attracts and communicates with tomorrows customer.

Milkmen deliver:

Proper Structure. Milkmen offer a business structure that allows us to provide large Agency resources to a small business at a fraction of the cost. This is done by offering the same comprehensive marketing strategy, repeated for other businesses throughout the US. What works for an Cosmetic Dentist in Denver, will work for an Cosmetic Dentist in San Diego.
Skill. The ability to operate on both strategic and executional levels
Honesty. Results-based marketing that can be tracked using rigorous measurements.
Experience. Knowing how and when to apply proven principles at the right moment to ensure optimal results.
Flexibility. To ramp up the marketing machine or scale it back based on the ups and downs of your business.

Company Overview

Milkmen offer a marketing department for hire. The company’s team of online marketing experts focus on growing the customer base and revenue for businesses by directing proven search engine marketing strategies and tactics. Milkmen provide cost-effective marketing services at a fraction of the cost of hiring a senior marketing executive or agency. For tactical marketing execution, Milkmen coordinate with businesses to execute content development, web site development, SEO, social marketing, paid search marketing and a host of other proven online tactics.

History and Founding

In 2006, I was Sales & Marketing VP with a start up for a mid sized Foreign Currency Brokerage in a very competitive world market. Currency Traders were scattered all over the world and throughout the US. Traditional advertising was not an option in this market without a multi million dollar budget. The most cost effective marketing medium was the online space with popular search terms/clicks costing $5 - $20 each. Pay Per Click costs would run a couple hundred thousand plus to maintain annually. These factors lead our company to search engine optimization. We registrered hundreds of keyword specific domains, built hundreds of web sites and landing pages, and went to the SEO school of hard knocks.

During the same time my brother was the top Technology Sales Representative for Henry Schein. He often discussed issues that he felt his doctors were experiencing in the dental industry. They had the need of cost effective marketing to recuperate the enormous capital outlay for new technology, namely 3D imagining or dental implant technology. The doctors were skillful in their craft but lacked expertise, time, and budget to communicate and attract a strong new patient flow.

In May of 2009 I was diagnosed with Cancer. I was forced to quit my job and spent the next 18 months enduring extensive chemotherapy and stem cell transplants. Needless to say I had a lot of time on my hands, much of which was spent researching the dental industry and evaluating online opportunities available to dental professionals.

The cost intensive, new dental technology available to dentists lacked a solid marketing plan to attract new patients for those treatments. It became apparent that the vast majority of Dentists were casting a wide net blindly, in other words putting a large portion if not all of their budget into traditional advertising mediums (yellow pages, mailers, etc.) I saw an enormous gap that could be filled. Thus the concept for Milkmen was born. Instead of working for one company as a VP of Marketing I would found a company that could market for a number of dental practices simultaneously. Instead of managing the hundreds of sites and campiagns for one company, I would form a network of non-competing dental professionals and bring enterprise level search marketing tactics and technology to the dental industry. Then, to build a company that would not seek to keep the talent holed up in an office, but out in the trenches with clients, working alongside them day to day.

Thus the Milkmen model began to take shape. Working alongside dentists, as the surrogate marketing department, Milkmen can assist 100’s of dentists who can’t afford or can’t find cost-effective full time marketing help. Many dentists today have innovative technology, service ideas, compelling business models and smart market timing. They simply don’t have the skill or budget to roll together a marketing program that produces results in the way of revenue. We combine marketing resources, spend, and expertise allowing our doctors to compete against the growing trend of dental groups using economies of scale to steal market share from the traditional dental practice.

In January 2012 we opened our offering to additional verticals due to a large volume of referrals and requests from many other industries and businesses. Our online marketing campaigns deliver traffic, customers and a strong ROI for your marketing dollar.